Digital corporate affairs – weekly bits and bytes

If you only watch one Youtube clip this week, let it be the one about Euan Semple talking about why he wrote his book ‘Corporations don’t tweet, people do’. Its 25 minutes long, he’s got a thick Scottish accent but what he’s saying is absolutely relevant to anyone who wants to understand more about social media in the real world. I’ve left a copy of the book on my desk, please feel free to borrow it (just let me know when you do). Absolute gold dust.

Forbes reckons that the death of SEO is upon us – and that is down to the way Google works. Google decided to change the weight of their emphasis from “backlinks” more towards social media likes, shares, tweets, reddits, and 1+ (Google’s obvious favourite.) Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. What does that mean? PR and content teams are the new kings of online!

Twitter etiquette: In light of British journalist Guy Adams’s Twitter account being suspended after he criticised NBC’s London 2012 Olympics coverage and a police investigation into a Twitter troll who abused Team GB diver Tom Daley, The Telegraph put together a tweeting etiquette guide. It boils down to this: If you wouldn’t say something to someone face to face – then do not write it online. Equally if you don’t know the person you are writing about or to, consider if what you are about to write on social media you would say to that stranger (despite them potentially being a celebrity) if you happen to meet them.

 Which brings me nicely on to the best social media policy ever, written by a chap called Benjamin Franklin (yes, that Benjamin Franklin): “Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment.”

 Twitter has a long history of letting its users create standards and then finally adopting them as site features. After the @-reply and #-tag, another common standard will automatically be turned into links when viewed on – $ stock symbols, commonly referred to as “cashtags.” Clicking on a ticker link takes you to a straight Twitter search for the symbol – not much going on with $SBRY yet, but we’ll be using that at the next quarterly trading statement and any other IR related news.

The Twitter Olympics – everybody was saying that these Games were going to be the social Games. They were right: Twitter revealed  that the opening ceremony of the 2012 London Olympic Games generated more than 9.66 million tweets – that’s MORE TWEETS THAN THE ENTIRE 2008 Olympics in Beijing.

Still on Twitter, here’s a great bit of analysis of who is using the network by the brilliant Brian Solis. A lot of stats but what really struck me is this bit: Millennials are born with digital DNA and smart phones are a physical extension of their being. As Twitter becomes part of our digital  lifestyle, we become increasingly elusive. Twitter is a reflection of our society and what captivates online and offline. With everything we share, we contribute to a searchable human index that forms a repository of collective experiences and expressions. We are both patrons of Twitter as well as its architects and librarians. We can learn anything and everything we wish about today’s connected consumer, but everything begins with the desire to learn. Once we do, Twitter’s role in our digital society will help us learn how behaviour is evolving. And for those who choose to not just listen, but also analyze Tweets, demographics and psychographics, the ability to compete for relevance will be a proactive rather than a reactive venture. 

This is now – not much to do with PR, just a nifty page that displays all the photos as they happen within London on Instagram.

And finally: GO TEAM GB! You gotta have a gif of Boris hanging off a zip-line.


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