Twitter has spoken: the results of our quick Twtpoll show that people love our manapé idea. 45% (33 votes) thought it was a great word, 27% (20 votes) thought it was a horrible PR word creation with the rest not really fussed about what they’re called, as long as they tasted good.
AP and social media: The Associated Press has updated its social media guidelines with a change which clarifies that its journalists are allowed to tweet breaking news even if a story is not yet on the wire. Under the updated guidelines AP journalists are told their “first obligation” in the case of a big breaking news event, “is to provide full details to the appropriate newsdesk for use in AP services if the desk isn’t tuned in already”. But once they have informed the newsdesk and taken care of “any other immediate AP work” they are now “free to tweet or post information about the news development” on Twitter.
Oddbins goes for gold: in case you didn’t see this brilliant bit of ambush marketing by Oddbins, read this.
Aurora shooting: Why you should always keep an eye on trending topics, check facts & switch on your brain before tweeting.
The Guardian looks at the rise of social media in retail: The technology is here, social is well established and so is e-commerce, but we are just beginning to see the two fuse together and retailers start to develop successful social e-commerce strategies. But one thing is certain, social commerce is here and retailers need to incorporate it into their business now.
Geo targeted offers with Foursquare: The new Promoted Updates enables businesses to send promoted content to users. These updates will appear at the top in a prominent position in the “Explore” tab in Foursquare.
YSL have made an eyeshadow palette entitled “Devoted to Fans” that is only available on Facebook. Only 1,650 are going to be made so will be a bit of a collector’s item and will ONLY be available to buy on the YSL Facebook page on July 19th (£39). Could be something for us to generate interest around a limited fashion range from a certain well-loved fashion designer?
Virtual shopping with Tesco: Tesco are introducing a ‘Scan, Watch, Shop’ scheme at their smaller London branches, using interactive window displays to enable customers to view products and buy them using a smartphone app. The move comes after Tesco found many of their stores were too small to stock their F&F clothing range.