Draw a dragon, get a free phone: Almost as brilliant as our Tiger/Giraffe bread letter, this one comes from the guys at Samsung. A loyal Samsung customer (so he claims) posts on Samsung’s Facebook page, saying he has a number of their products and would like a free Galaxy S3. He’s even drawn a dragon. A few hours later Samsung responds, sensibly, saying that they can’t just give away free phones to everyone who asks. But, here’s a drawing of a kangaroo on a unicycle. The exchange is picked up on Reddit, journalists and Samsungs gets a bunch of positive coverage. And the story ends with the customer getting a bit of an awesome surprise as a thank you (thanks to Tom Parker for sharing this one).
This weekend, I’ll be mostly playing with Newsle. We monitor t’interwebs for mentions of Sainsbury’s, our key people and brands and other keywords. This new monitoring tool is based on the premise that as a company we have a social media footprint and online relationships with bloggers, journos and customers. It scans hundred of news and blog feeds looking for mentions of your connections. A perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying. These alerts can open the door to conversation and engagement with these influencers.
How to be a Genius: I’m a bit of an Apple fanboy. Macbook, iPad, iPhone. Have them all. And the reason I will be first in line to get iPhone 5 later this year will be because a) their products are always amazing and b) their customer service is always perfect. I’ve had phones replaced because of hardware faults at zero cost to me, iPods restored, hard drives saved. I’ve not left an Apple store disappointed. With this in mind, I came across an article on Gizmodo who have acquired a copy of the “Apple Genius Training Student Workbook”. An excellent (if slightly frightening) look inside how Apple trains their Geniuses. From psychological tips and tricks, to banned words and role-playing, it provides some fascinating insight into how they think and the way they make sure you leave the store with a smile on your face. Make sure you read the bit on empathy – so simple, yet so effective.
Wolfram Alpha’s Facebook Report analyses your Facebook activity: Wolfram Alpha, the intelligent, computational search engine, just launched a new tool that breaks down your Facebook activity into numerous charts and graphs. Not sure if this is awesome or if it scares my pants off, but it sure does show how much Facebook knows about its users. Some stats from the report I just pulled for my profile: My average post is 12.67 words long and I generate 1.7 likes and 2.28 comments per post. My three most used words are run, good and see. It shows me who interacts with me the most, where I’ve checked in, when I use the app vs. the web version. I now know that I have more female than male friends. If you want to try it out for yourself, make sure you’re logged in to Facebook and type in ‘Facebook report’ into Wolfram Alpha.
New Facebook ad tech will let advertisers match your Facebook identity with their customer database: Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, match your email address and your Facebook identity. By connecting their customer records and your Facebook information, companies will be able to market to you better on Facebook … because they’ll know much more about you. Yikes!
And finally: Google isn’t very happy with the German government: The German government has proposed a law that would make search engines pay for reproducing newspapers’ headlines and first paragraphs. Insanity!