Infographic of the week: The state of the UK PR Industry according to a survey of 100 Communication Directors. Over 50% are struggling with maintaining public trust in the brand, budgets are down 3% on average. A worrying trend though: comms directors they are ceding responsibility for social media.
A fascinating post by eConsultancy about how PR can influence the purchasing decisions of customers in the moments where a customer is just about to click ‘buy’. Last year Google published a new marketing model that added an extra step into the traditional view of the customer purchase journey. They called it The Zero Moment of Truth (or ZMOT). What they mean is that the Internet has created an additional customer touch point between the original advert and the actual purchase. Or put differently, this is the moment just before you order something online and you do a quick Google search to look for reviews or try to find coupons. Just another reason for why it is absolutely vital that corporate affairs and marketing are working towards the same goals, to the same timings and using the same messages.
Interesting to learn then that 44% of UK shoppers always research purchases on the internet before buying offline and 43% of UK shoppers use smartphones while on the move to compare prices and read product reviews (up from 19% last year). More stats about why the high street needs the Internet.
So what sources of information do we trust? Personal recommendations & opinions, editorial content and branded websites. They are more trusted by far than any paid advertising according to a report by Nielsen.
Clever PR move from the guys at M&S who decided to invite Seb White, a boy with Down’s Syndrome, to be a model for their Christmas magazine.
Facebook’s MySpace moment: Forbes takes a look at why Twitter is already bigger than Facebook: it has almost double the mobile revenue that Facebook has today, it is ‘hotter’ than Facebook and it is based on an ‘interest graph’ rather than a ‘social graph’ like Facebook is. Or, as The New York Times tech blogger Nick Bilton tweeted: People start out addicted to Facebook, and then become fatigued. On Twitter, they start out fatigued, and then become addicted. And btw, MySpace has this week announced its relaunch.
Meanwhile, Facebook has launched the beta-version of it’s new ‘Mobile Ad Network‘ which, in short, will allow advertisers to use Facebook’s data to target ads at you in other mobile apps based on age, gender, location and Likes.
And what is Twitter doing to keep growing and stay hot? Their CEO Dick Costolo told Engadget: interactive tweets, content curation, and a reinforced belief in syndication.
And finally: there’s an absolute belter of a correction note in this month’s edition of American Vogue http://pic.twitter.com/quYrDJD5