Last week we had the announcement of the new iPhone 5 (remember, t’interwebs said meh). Still, Apple took orders for 2 million of the slightly longer and some total nutters have been queuing outside the Apple store for more than a week. We know all that. But here’s the Extramazionarylutioning iPhone 5 promo that Apple didn’t want you to see (possibly NSFW due to some colourful language). 

On to this week, where Waitrose wanted to know why their customers shop at waitrose and encouraged them to share their thoughts with the #WaitroseReasons hashtag. The social media gurus have fallen over themselves to say that the campaign had backfired as it did nothing but invite ridicule. I’m sure that the PR team at Waitrose would have preferred their customers talk about how great the service was, how tasty the food and all that good stuff. Instead, people were saying. Instead they got stuff like this: ‘I shop at Waitrose because I like watching Daily Mail readers support neo-socialist institutions’; ‘I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people’ and ‘I also shop at Waitrose because I was once in the Holloway Rd branch and heard a dad say “Put the papaya down, Orlando!”. But they didn’t panic, they sat back and watched the hashtag spread. Finally, they tweeted: “Thanks again for all the #waitrosereasons tweets. We really did enjoy the genuine and funny replies. Thanks for making us smile.” Was it possible that a brand as well-to-do as Waitrose might actually have been poking fun at itself? Yes! Read more about it in this excellent post on Wallblog.

Back to Sainsbury’s though and a look at what fashionable Milan and our ‘Live well for less’ have in common. A great post about our current ad showing a father and daughter on a hillside flying a kite.

Tesco top dog Philip Clarke started ‘blogging’ this week (good to see them follow our lead). In his first post, Mr. Clarke talks about the thinking behind “the blogging”. He says the ‘blog’ will aim to humanise the company, to focus on their people and on what they are doing. While Mr. Clarke admits “the best blogs kick off a conversation, not a monologue”, his blog doesn’t actually let you kick off a conversation with him. Instead of comment boxes, they’ve given readers the option to like the post, tweet it, share it on Facebook and send an email. 

Still on Tesco and their alleged move into 3D shopping. This is something you’d expect to have seen in Back to the Future or some other 80s sci-fi flick. It looks like a mod for Castle Wolfenstein 3D only that instead of shooting the bad guys, you’re shopping for groceries. Make sure you watch the video with sound. 

A new study has found that Internet-based information overload is a myth: rather than feeling overwhelmed, “the high volume of information available these days seems to make most people feel empowered and enthusiastic. People are able to get their news and information from a diverse set of sources and they seem to like having those options.” Instead of feeling buried by information, people are getting more critical of its quality. 

The BBC’s new director-general has vowed to merge TV, radio and online teams so that the corporation creates “genuinely digital content for the first time”. Here’s his full speech. 

Think you could travel from one side of the US to the by using Oscar Mayer’s Bacon to trade for fuel, other food, accommodation? Josh Sankey is giving it a go. And of course he’s keeping everyone updated through the Twitter and the social media. He’s actually made it from New York to Omaha, Nebraska. That still leaves him with over half of his bacon supply (he’s travelling with a refrigerated van full of bacon). A glorious campaign combining t’interwebs, bacon and adventure – what’s not to love? 

And finally: Wired has pulled together some iOS6 tips and hidden features.