As all the newspapers in the land screamed Leveson from their collective front pages the brilliant Fleet Street Fox notes that “in a 2,000-page report aimed at sorting out how we get our news, there was just one page devoted to the thing which 2.4billion people – that’s 34 per cent of the world’s population – use to make, watch, read, and research things.” Leveson actually refers to the Internet as the “ethical vacuum”. Fox finishes with an excellent and eminently sensible manifesto for independent regulation of the internet. Must read.
Which leads me on rather nicely to a little talk I attended yesterday by Twitter UK Director @BruceDaisley about how brands are using Twitter to engage with customers and how they’re adapting their tone of voice. He talked about how @O2’s recent success at handling their network outage through some excellent Twitter customer service is down to the CEO actually going on Twitter every day, searching for O2 and ‘walking the floor’ with his customers. This philosophy of treating twitter as an extension of the shop floor and focusing on human & helpful responses is something that we should also be following. Also, as a result of how they handled the outage on social, their customer service satisfaction score went up!
Now, I love Twitter. I think I’ve established that. But naming your child #hashtag? Please someone tell me that this one isn’t true…
On data and tracking interactions – Spinsucks posted a rather useful guide for what metrics PR should track and Forbes posted an article about the best time to share social content (the answer: between 10am and noon and between 8 and 10pm).
Your Facebook “Friends” are stressing you out. What’s worse: the more you have, the more stressed you will be. Why? A study by the University of Edinburgh has found that the wider your Facebook network, the more likely it is that something you post on the site will end up offending one of your network’s members. Unsurprisingly “adding employers or parents resulted in the greatest increase in anxiety.” [Personally, I have a yearly Christmas Facebook Friends purge. I ask myself the question: “Would I have coffee with this person, in real life”. If the answer is yes, we remain friends. If it is no, they get befriended. Ruthless.]
Two Charlie Brooker articles in as many editions of this update? This one is just as good as the last one. A marvellous rant about the Christmas ads from John Lewis, Waitrose, Asda and Morrisons.
Videos of the week: a marvellous bit of self-deprecating humour in this clip from Microsoft about their progress with Internet Explorer (IE6 still sucks though) and Darth Vader visits his new overlord The Mouse in Disneyland.
And finally: you know how the logo of Twitter is a wee bird? Well, a Latvian concept artist has taken that rather literally and has made it possible for birds to tweet!