BVB’s PR masterclass mobbed by Puma, Guardian Coffee and this week’s bits and bytes

BerryLove: Judging by the weather today and last weekend, it looks like Summer might actually be happening after all. The @SainsburysPR team (thank you to @MindyB_ for the art direction!) decided to post our first Vine to celebrate the arrival of British strawberries into our stores. Wooo!

Sing when you’re winning: Dortmund and Bayern played out the first ever Germanic Champions League final last weekend and even though Dortmund lost the game, they clearly won the PR battle. Their Deckchair Tour of London in a big, bright yellow bus was particularly brilliant, placing the chair in strategic locations around the capital (including, of course, the obligatory beach towel).

Source: Borussia Dortmund

Before the game, The Guardian published their excellent interview with Dortmund’s coach, Jürgen Klopp. Even after Bayern were crowned champions of Europe, the indomitable spirit of Klopp shone through in his press conference and the way he summed up the game.

But then came Dortmund’s kit sponsors Puma with probably the world’s worst flash mob: Defeated by the Lederhosen-clad Teutons of Bavaria and on their way back to Germany, the Dortmund squad were greeted at Stansted Airport by a troupe of Puma clad street-stylers (is that what they’re called?), beat-boxing and break-dancing to an audience of utterly nonplussed BVB players.

Again. This was a good 12 hours after the final whistle. So I have to assume that the marketing bods at Puma knew their team had come out second best but decided to go ahead regardless. I suppose the performers had been paid and everything was ready to go. After all, it can’t be that easy to get permission to do this kind of thing at an Airport.

Unsurprisingly, the video bombed and was shared for all the wrong reasons.

But it gets better.

Two days later and in response to some rather colourful language and malicious glee on Twitter, Puma decided to put out this promoted tweet (fair play to them for engaging with the conversation and not just hiding away):

The Tweet takes you through to a poll on their Facebook page where Puma acknowledge that the best time for a celebratory flashmob is when you have something to celebrate. I suspect they deserve some brownie points for apologising – kind of – but I cannot understand why they went ahead with the flashmob in the first place.

Just to finish off on the Champions League final, here are some facts on the match from Twitter: 4.8 million Tweets with Robben the most mentioned player.

The long tail of the press release: Research from PR Newswire shows that the average life span of a press release is about four months. While findings like this from a company that distributes and hosts press releases should be taken with a pinch of salt, it does also show that good stories and releases will be found by interested readers and remain relevant long after they’ve been published (HT @CorpCommsMag).

#GuardianCoffee: Following in the footsteps of TAZNRC daily and the Winnipeg Free Press News Cafe, The Guardian launched their own coffee shop this week. No, really. Aptly named #GuardianCoffee, the café popped up in Shoreditch’s Boxpark and is meant to provide journalists a place to work. The reception’s been mixed: GQ thought it more suited to “those more interested in Instagramming their latte art rather than enjoying a conversation”, while Vice felt “the vibe was sterile and deathly”. The best summary of events though goes to Us vs Th3m (HT @stangreenan).

Still, it’s got nothing on the Czechs and their Newsroom Cafés where local newspapers are produced jointly by editorial staff and guests of the café.

Tumblr launches ads: Yahoo didn’t waste any time in getting ads onto Tumblr, rolling out sponsored posts to their entire platform (they’d already been live for about a year on Tumblr’s mobile app). Somewhat predictably, the reception has been negative with some users quick to post ways to remove the ads from their pages.

Updates to both Twitter and Facebook: Twitter updated its mobile app, refreshing the tweet composer screen, making it easier to tweet images. The new layout also makes it easier to see which account your tweeting from (useful for those people who don’t want to mix their work and private Twitter accounts).

Facebook meanwhile took a leaf out of the Twitter playbook (read: flat out copied) and launched verified pages. They’ve not even bothered to come up with their own symbol – they’ve just gone and used Twitter’s blue tick.

What’s in a ringtone? A good one for the next time you’re down the pub with your friends. Did you know that the sound that Facebook makes when you receive a video call is made up of the notes F, A, C and E (HT @stangreenan)?

Google MotoX: Google have announced plans to build a smartphone that will predict what you’re going to do before you do it. Gyroscopes and other sensors will continuously track the whereabouts and movements of the phone so it will know if you’re walking around your neighbourhood and pulling it out of your trouser pocket or if you sitting in the back of a cab on your way to the airport. Expect to be out of battery by the time you get to work (HT @TreebD).

Videos of the week: A brilliant stunt from Samsung in Zurich to promote the new Galaxy S4 and its ‘smart pause’ function.

You and nine of your mates happen to be in flat, open area and have a hankering for some 5-a-side footie action? Nike’s ‘Mi Pista’ app/campaign has got you covered (HT @stangreenan).

Aussie brewer Hahn is working to put an end to all those beer spillages on dance floors around the world.

And finally: Beardvertising. Yes. This is real.

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