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4SQ is back, we have a new Pope and this week’s bits and bytes

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Digital UK: We are Social have pulled together a very useful state of the digital nation from the 2013 UK Digital Future in Focus report published by comScore. Loved the tweetable highlights:

  • As of December 2012, we’re at over 50% mobile penetration in all EU countries
  • We spend 37 hours a month online in the UK – more than any other country
  • Online shopping reaches 9 out of 10 UK Internet users
  • 1 in 5 of us use their mobile to shop

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Foursquare is about maps and data – not badges and mayorships: I’ve not been the biggest fan of the location based social network Foursquare – seems like I’ve missed the point! Founder Dennis Crowley was at SXSW this week to talk about the future of location and the shift from social network to utility. I’ve only been able to read the @JeremyWaite‘s Storify of the talk, but that has provided some fascinating insight. For example, using Foursquare data, you could see what people in New York were up to during Hurricane Sandy or you can map all the checkins on Foursquare across the entire globe over the last three months - there’s 500 million of them, so you have a pretty robust dataset. Go on, zoom in to London. You can clearly identify roads, even Hyde Park and Heathrow are easily identifiable. As for data, think about it like this: Foursquare can tell you who the most influential customers (on social media) are that visit your stores.

The thing I’m taking away from the talk though is this pithy summary of what Foursquare is: Foursquare is a local search engine. It was about the merit system – something I don’t think really ever caught on – In 2009. Today they’re are phasing out the gamification and focusing on local data, maps and recommendations.

Just to finish on SXSW, the guys at Edelman Digital published a handful of their SXSW observations from the annual gathering. A good, quick overview.

Habemus Papam Franciscum: Gotta hand it to the Catholics, they sure know how to run a press event. For three days the world’s media watched a chimney and compared many old men who they knew little about. Meanwhile, millions of people had the their fingers and pope puns ready to tweet. Finally, when white smoke did billow from the chimney, seven million tweets welcomed Pope Francis and his first tweet has already been retweeted over 80,000 times – my particular favourite tweet was from a guy wasn’t too chuffed with the announcement.

While we’re on the topic, a cheeky look at what PR folks can learn from the Vatican and the 10 social media business commandments. As cheesy as it sounds, these are actually quite good!

Facebook is no longer cool: Last week I talked about Facebook, their new Newsfeed design and what will chance. This week Buzzfeed added to a growing list of articles from a variety of publications that talk about how Facebook is slowly losing it’s cool. Essentially, Buzzfeed argues that Facebook has been so focused on creating an environment conducive to apps, it has left users and their personal needs by the wayside.

You are what you like: Facebook users are unwittingly revealing intimate secrets – including their sexual orientation, drug use and political beliefs – using only public “like” updates, according to a study of online privacy by Cambridge University.

‘Liked’ hospitals have a lower mortality rate: A new study published in The American Journal of Medical Quality points analyzed the 30-day mortality rates across 40 New York hospitals and cross-referenced their Facebook page like. They found that the more ‘likes’ a hospital had, the lower its mortality rates.

Booze brands on social: Trade mag The Drinks Business has a great summary of the top 10 alcohol brands that are ruling social media, how they rank and what they’re up to (HT @a_little_wine).

Videos of the week: During this year’s London Fashion Week, Topshop partnered with Google+ to provide an immersive experience for fans. More about how they did it on Diffusion.

A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships.

And finally: Instagramed art on plates (don’t worry, no hipsters in sight).

Day 13: Banksy on my plate! Made from nori and apple. What does this Banksy piece of the maid mean to you? #creativemarch

Digital corporate affairs – weekly bits and bytes

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3 myths of social media ROI: The three myths are that social media ROI centres around measuring likes and followers; that it is the same for social media as it is for traditional media; and that it can be measured independently of other media executions. 

Never Say ‘Let’s Create a Viral Video’: A great headline that speaks to one of my pet hates (next to QR codes) of creating a viral video. Adage spoke to Deborah Marquardt, SVP of content strategy and partnerships for L’Oreal USA. She talks about why content matters to marketers more than ever — and how to go about building content for marketing. 

Think you know how to use Google? Think again. One of the search engine’s biggest strengths is its simplicity — type anything into the search box and you’re off. But people could get a lot more out of Google – so they say – if they learned a few expert techniques, like searching by colour, time or image. So Google is offering a free online course to teach search skills. 

Social Platform Adoption Trends 2012: We are social has published a report on Social Platform Adoption Trends 2012 and found that social media is so ingrained into the modern internet experience that a staggering 90% of all internet users now have an account on at least one social service and 70% of them contributed in the past month. 

Topshop to turn London fashion week show into Facebook ‘entertainment’: This Sunday, Topshop will turn its London fashion week  catwalk into “social entertainment”. They’ve worked with Facebook to make the fashion show experience more inclusive for its fans. Topshop website users will be able to customise clothes and accessories from the latest Topshop Unique collection as they appear on the catwalk. 

Make sure you follow CatsarsePR on Twitter. Marvellous musings about client pitch meetings and the horror of dealing with journalists that also blog: “Don’t know whether to treat them like royalty or dirt :-( “ 

And finally: iPhone 5. T’interwebs greeted the confirmation of all the things we already knew about the new iPhone with a resounding “meh”. To celebrate, here are the 5 best iPhone marketing video parodies and also a marvellous clip on Jimmy Kimmel Live where they confront people on the street with the iPhone 4s.