Halloween is coming: They’re carving some pumpkins in the food centre, fancy coming along and making a Vine? Ummm… Yes! Off I went this morning to Sainsbury’s ground level food centre (yes, I love my job) and watched @BethanyJStone carve this gruesome scene of a Ghost Pumpkin eating a wee Munchkin Pumpkin.
We thought we’d have a bit of fun and encourage our followers on @SainsburysPR to tweet us a video, photo or Vine, showing us how they carve your pumpkin. Our favourite entry will walk away with a £50 Sainsbury’s voucher.
The first entries have come in already, and we’re saving them all in a spooky little Storify.
Socialise your people: A wonderful post by @anitaloomba about one of the most overlooked and underused resource in the corporate social media space: the people that work for your company. Why don’t companies empower their people to use social media for their jobs? Why block people from accessing social networks or blogs from work?
The answers take many forms: Everyone will just waste time on Facebook. They’ll give away company secrets. How can we control the message? Make sure that what’s being said is in line with company policy? But we have to protect our network’s bandwidth – what if everyone is just streaming clips from YouTube? Viruses. Hacking. Where’s my tin foil hat!
In the end they boil down to the fear of losing control. Losing control over people and over what they say.
That control is gone. It started crumbling with the advent of the smartphone and continues to fall apart as people become more comfortable bringing digital into their lives because it helps them plan their lives, communicate with the people they care about – and wait for it – work more efficiently and collaboratively.
Three massively important things that you have to keep in mind when going social: training, encourage sharing, and lead by example.
Games are everywhere: While we’re on digital/social trends in the HR space, have a gander at an interview with Adam Penenberg – author of ‘Play at work: How Games inspire breakthrough thinking’ – about gamification at work and how some Fortune 500 companies are using games to engage employees.
What makes games so powerful?
“A good game gives us meaningful accomplishment, clear achievement that we don’t necessarily get from real life. In a game, you’ve beaten level four, the boss monster is dead, you have a badge, and now you have a super laser sword. Real life isn’t like that, right?”
Giving up on social ROI: An interesting story on Business Insider this week touting the death (how original) of social media ROI. Usually one of those that I ignore as click bait, but this one was shared by my friend @kaifischer who tends to not share (too much) rubbish.
The article is about a new report by BI Intelligence which shows that marketers are moving away from expressing the return on investment in social less in monetary terms and favouring metrics that speak to audience building, brand awareness, and customer relations: reach, engagement and sentiment.
I wish I was there: Buzzfeed picked posted a story about an Instagram feed powered entirely by photos taken from Google Maps. Sounds pretty mundane, but not through the eyes of graphic design student @mmeghan who scours the world for beautiful places on Google Maps.
In what essentially is a simple process, Meghan drops the wee yellow man on a location that’s been photographed, takes a screen shot, transfers the image to her phone, and uploads it to the I wish I was there Instagram, using one of the many filters.
Meghan’s eye for photography, composition and design clearly play a factor in her eclectic mix of images.
Any airlines or travel companies looking to hire a social media manager out there listening?
Fight the Price: Hats off to the chaps at Co-op Electricals, who’ve come up with what I thought is an interesting twist on that old classic, a Twitter Retweet competition. Rather than just have people retweet a message to spread a message, the Co-op are allowing the number of retweets to push down the price of selected home electricals.
Twitter users are encourage to tweet something like: I’m driving down the cost of a Hotpoint Dishwasher with @thecooperative Electrical. Visit http://www.fighttheprice.co.uk to help #FightThePrice
As of this morning, I was tracking about 1,100 mentions of the #FightThePrice hashtag since it went live in September. From the three spikes, it looks like they’ve had three campaigns, all running for about a week – at which time they release a discount code that customers can then input on the ecommerce website and purchase the product.
FF Mark: One for typeface/design/Parallax scrolling aficionados. You’ll want a trackpad for this rather than a scroll-wheel.
Videos of the week: Last year Felix Baumgartner jumped from the edge of space and hurtled towards the earth – breaking the sound barrier on the way. The world watched as the event was broadcast live on YouTube. Relive those bonkers 10 minutes from the perspective of Baumgartner in this epic point-of-view video just released by Red Bull.
For more than a quarter century, Saroo Brierley searched for his family before finding his way back home with the help of Google Earth.
A spooky bit of baking magic from Sainsbury’s with this how-to video for a spooky Halloween pumpkin cake. If you think you’re up to the challenge, you can find the full list of ingredients and instructions on the Live Well for Less site.
And finally: Fullscreen Mario (only works on Google Chrome)