Fast flooding cement: The Victoria Line was suspended this week because, somehow, a control room was flooded with cement. Twitter reacted how it always reacts, with a barrage of quick drying puns, visual gags and other silliness. And as we know, Twitter frickin LOVES a good pun.

@tomparker81 pointed out this beautiful flowchart from @TimeOutLondon on how the engineers were most likely dealing with the situation…

… while @a_little_wine sent me this brilliant response from @JobSiteUK, who not only had the time to think up a pun, but also put up a promoted Tweet for engineering jobs on their platform.

What struck me most about the story though was that it (technically) wasn’t the traditional media that broke the news, but up-and-coming, do-it-for-the-LOLz site @UsVSTh3m (an experiment funded by Trinity Mirror).

UsVSTh3m got their hands on a number of images of the cement-covered control room and (by using their  ‘old school media’ connections?) those photos were then not only used, but also credited on The Telegraph, The Evening Standard, The Metro, HuffPo, Mail Online and The BBC to name a few.

A big win for the experiment, and if you haven’t read @MartinBelam‘s take on the who, why and what behind UsVSTh3m, I recommend you do so immediately as it provides a clever and informative take on how traditional media can adapt to t’Interwebs and why it’s so important that the UsVSTh3m team can “write for the web, use Photoshop like a boss, and code”.

Big win?

Still, you’ll be glad to know that the Victoria Line is working again. The fix? Sugar, bizarrely. And while I’d like to think it was Fairtrade sugar from Sainsbury’s that sorted out the signalling room, I cannot confirm that.

Grow a spine, Yahoo!: Gmail was down for about 20 minutes on Friday, enough time for brands and organisations to jump in with some real-time marketing.

From the cheeky

to the worthy

to the own goal (is this the only time you’d watch an episode of NCIS?)

But then there was Yahoo!, who (I thought) simply tweeted the fact that Gmail was ‘temporarily unavailable’, quoting the Error 500 page. No further judgement or commentary – just a screenshot (although I imagine, behind the scenes, the Yahoo! Mail team was high-fiving and wooping).

The Tweet was quickly deleted and replaced by a confusing, two-tweet apology. It referred to @Yahoo being used by the editorial team to inform about news and events and that the Tweet “reflected bad judgment” (I guess you think twice about dissing your CEO’s ex-employer).

But if you see yourself as a news organisation, should you then not report on the news? There wasn’t any Nelson-esque “HaHa” (albeit implicit), they were simply stating fact. I wonder if they’d have gotten away with the @YahooNews account tweeting it.

As ValleyWag puts it: “Grow a spine, Yahoo!” – a sentiment that many people share, going by the responses to the apology.

Those cheeky chaps at Paddy Power are at it again: After Man Utd lost to Chelsea, the Paddy Power deposited a life-sized wax figure of Sir Alex Ferguson inside a glass box outside Old Trafford. The instructions are simple: “In case of emergency, break glass“. I have a feeling that after the hilariously pathetic penalty shoot-out against equally inept Sunderland this week, the glass might have been shattered. Perhaps by the same distressed fan who was so dismayed by the nightmare at the Theatre of Dreams, he dialled 999, demanding to speak to Ferguson.

Bits and bytes

Videos of the week: “You have elbows and you have knees. So touch them. VERY NICE.” Arnold Schwarzenegger visits Gold’s Gym in a dodgy disguise to support after-school sports. I doubt anybody was fooled as to whom they were talking to, but Ahnuld is just one charming dude.

What if Google was just some dude behind a desk (HT @TillieSeymour).

And two wonderfully cheese public service videos from The White House this week. Making the ‘Big Block of Cheese Day’ a virtual reality. And who better to do the promo than The West Wing’s Josh Lyman and Will Bailey!

And then there’s FLOTUS dunking on Lebron James. Oh yeah.

And finally: Physics paper Rick-Roll.

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