A long Bank Holiday weekend starting with the Royal Baby and ending with Star Wars Day.
You know I had to do a round-up of how brands reacted.
Also, imagine if Wills and Kate had named the new princess Leia…!
Talk about breaking the Internet.
May the 4th be with you
The nerdiest day of the year – very much an American thing, but one where UK brands are also starting to get in on the act. Here are some of my favourites:
And interesting tactic from Tesco, crossing over to The Dark Side with their Tweet on Star Wars Day Eve.
Little do they know… May the 5th is also known as ‘Return of the Fifth’
Royal Baby – finally
Social media bods around the world had to wait a week to be able to let lose their carefully planned, entirely spontaneous reactions to birth of Princess Charlotte Elizabeth Diana.
Here are some that caught my eye
Now, the above at least had some charm, some creativity.
But then you see how Boost Juice decided to ‘celebragte’ the new arrival to the Royal Family – impressive that this Tweet is still online, two days after being posted and after a helpful soul pointed out the spelling error. I can only assume that the social media team has enjoyed their Bank Holiday weekend…
Coke’s social media team forgets that it actually is a family of five. Poor Caffeine Free Coke… always get forgotten about.
Contrary to my into above, I doubt that these efforts took that long to plan and prepare. Or at least I hope they didn’t…
Dominos, rather then prepping two versions, just went with a generic Royal Baby-ish design and hoped things would happen in May.
I don’t even know what the heck is going on here.
Even Farage got in on the act
Bits and bytes
- A great piece in The Guardian about Reddit turning 10 – the front page of the Internet has come a long way in the last decade, from a college experiment to a personal thank you from President Obama for the Reddit Community’s work in pushing through Net Neutrality
- Buzzfeed is telling advertisers that it will be able to provide information on how content spreads from their platform across the web. So rather than being able to tell you how much coverage there’s been in terms of Tweets, Facebook posts, blogs etc – BuzzFeed can track how a story moves from one person to the next, whether it’s via social network sites or ‘dark social’ systems like chat and email. And apparently it can do this without collecting personal information. The key bit for brands to note: sponsored content is shared just like regular editorial content
- You can now make video calls with Facebook Messenger
- and you can Hashtag an Emoji on Instagram
Over the past few years, emoji have become part of a universal visual language. And just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background. Starting today, emojis will now work within hashtags, so you can discover even more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions. As part of our commitment to creativity, today we're also excited to introduce three new filters — and we plan to bring you additional ones more regularly going forward. Inspired by the spirit of a weekend adventure outdoors, Lark, Reyes and Juno are a family of modern, subtle filters that brighten and enhance your photos in refined, beautiful ways. To learn more about emoji hashtags and the new filters, check out blog.instagram.com. Instagram for iOS version 6.11.0 is available today in Apple’s App Store, and these updates will be available today on the latest version of Instagram for Android version, 6.20.0, in Google Play.
Videos of the week
Marco Pierre White responds after Jamie Oliver showed us how to chop onions last week
A supercut of violence in Wes Anderson films
This is what happens when you ask the Internet to photoshop your holiday snaps