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Bits and Bytes

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Bits and bytes

POTUS hits 1 million Twitter followers in five hours

POTUS joined Twitter (again) last week and his first Tweet quickly flew across the social networking platform. In fact, President Obama set a new record for reaching 1 million Twitter followers in five hours – it took previous record-holder Robert Downey Jr. 22 hours to hit 1 million followers.

Continue reading “POTUS hits 1 million Twitter followers in five hours”

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Despite its many flaws I think my Apple Watch will help me manage digital distraction and stay active

My 42mm stainless steel Apple Watch with the sport armband finally arrived on Thursday.

Here are some of my first impressions on a scale of brilliant to pants and a summary as to whether I would recommend getting one.

Continue reading “Despite its many flaws I think my Apple Watch will help me manage digital distraction and stay active”

Understanding your medium and your audience is key to storytelling

A film titled “Most Terrible Fatal Crash Ever” sounds horrible and I’d argue the people clicking through to it are there to see scenes of desctruction.

Continue reading “Understanding your medium and your audience is key to storytelling”

Royal Baby vs. Star Wars Day – brand reactions

A long Bank Holiday weekend starting with the Royal Baby and ending with Star Wars Day.

You know I had to do a round-up of how brands reacted.

Also, imagine if Wills and Kate had named the new princess Leia…!

Talk about breaking the Internet.

Continue reading “Royal Baby vs. Star Wars Day – brand reactions”

How Casey Neistat made a viral video about making your own gold Apple Watch

We could make a viral video!

A sentence that anyone working in marketing or PR will recognise. Continue reading “How Casey Neistat made a viral video about making your own gold Apple Watch”

Apple Watch: a seamless connection between the digital and real world?

The Apple Watch is here. Kind of. It’s available for pre-order starting at £299 for the smaller Apple Watch Sport and goes up all the way to £13,500 for the Apple Watch Edition.

I pre-ordered mine on the first day possible and was still landed with a delivery window of sometime in June, so that gives me a lot of time to read reviews and worry that I’ve made a mistake and gone for the first iteration of a watch that is slow, needs a phone to do anything interesting and will undoubtedly get better with the following version (according to some of the first reviews I’ve read). Continue reading “Apple Watch: a seamless connection between the digital and real world?”

Dickpics – it’s where we draw the line between ‘OK’ and ‘Oh no you don’t!’

An important question. Unless you’re an exhibitionist, the answer you’re hoping for is ‘no’. And of course, if you’re a women then you can substitute dick with your choice of naughty bits.

Anyway.

Why am I talking about naughty bits? Continue reading “Dickpics – it’s where we draw the line between ‘OK’ and ‘Oh no you don’t!’”

My April Fools’ round-up and a closer look at live streaming in journalism and customer service

At Sainsbury’s HQ, the team came up with yolk free eggs, we had a good giggle mocking up the packaging and our social media team conjured up a nifty little graphic about the benefits of such eggs. Continue reading “My April Fools’ round-up and a closer look at live streaming in journalism and customer service”

Apple Watch will save time as well as tell it (and I can’t wait to strap in)

I’ve made no secret about how excited I am about the launch of Apple Watch. It is going to be big.

I mean, look at it. Pure tech porn. Continue reading “Apple Watch will save time as well as tell it (and I can’t wait to strap in)”

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